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January 13, 2017
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Artsy Aggression - January 13, 2017
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Silence is one of the most powerful instruments in radio advertising, as bizarre as it may sound. Due to a shortage of time, many radio spots are unfortunately picked clean. The end product is a jumble of words. That isn't going to get your point through. Even if it's only for a few seconds, include the pauses. Ask yourself, for each sentence in your script, "How long do I think the listener needs to respond?" That is the ideal length of your pause. For a yes-or-no question, the pause is brief or non-existent. If you're expecting anything along the lines of, "Well, that's a nice question...", your pause should last at least as long as it takes to finish that thought. Read more About fendershell8 here:
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